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Monday, 14 July 2008
By Francois Durivage

  Paynova has established a partnership with Mobillcash, one of the world's leading suppliers of mobile payment services. Paynova's payment service is to be supplemented by yet another payment method - via mobile phone. This strengthens the potential of Paynova's customers with regard to significant further sales, primarily within the online gaming segment.
Yet another payment method available during the third quarter

This partnership means that Paynova can also offer its customers payments via mobile billing in addition to the company's 21 existing payment methods. Thereby Paynova will increase its payment portfolio by 85 mobile providers with access to several hundred million potential consumers all over the world. Technical integration with the Mobillcash payment platform has begun, and Paynova's customers will be offered the option of making payments via mobile billing from the third quarter of 2008.

"By adding Mobillcash as a further payment method, Paynova is continuing to develop its payment service, which is already a leader on the market. The Mobillcash payment method increases income for merchants without taking away from existing payment methods. Now Paynova can give
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Last Updated ( Monday, 14 July 2008 )
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Inactive for Search Poor pay per click quality
Saturday, 12 July 2008
By capil005

  Like many web site owners using pay per click advertising, you may be experiencing an ominous trend in your Quality Scores from AdWords. Google may be marking your scores as "poor" and hitting you with an "Inactive for Search" message. A previously thriving PPC account is now disintegrating before your eyes.

The problems? They could be many. It could be that your ad copy is not relevant and engaging enough. It could be that your keywords are too broad. It could also be that your ad groups are too large. Or, one of several other issues.

There are a variety of different hoops that Google may want you to jump through in order to get back into play and lower your costs per click. The solutions, however, may not be very simple, and it may require you to roll up your sleeves and put in more man hours than you wish. But effort pays off.

At our PPC management company, the client accounts we see are almost without exception in dire need of an overhaul. If you have been using Google for awhile
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Last Updated ( Saturday, 12 July 2008 )
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