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Viral Marketing on a Shoe String Budget
Sunday, 18 November 2007
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By Brett Nordin

  A virus in the computer world, as defined by the American Heritage Science Dictionary, is a program that duplicates itself in a manner that is harmful to normal computer use. Most viruses work by attaching themselves to another program. The amount of damage varies; viruses may erase all data or do nothing but reproduce themselves. In the marketing world, the virus is viewed much differently. It is our little sentinel, carrying our sales message all over the global market. The anatomy of an internet marketing virus, and what makes it 'viral', is also completely different than a computer virus.

First, a computer virus relies on interaction between a defined set of variables. There is no gray area, just 1s and 0s. A marketing virus relies on triggering an emotional response from a human who interacts with the media. The level of favorable emotion triggered is directly related to the likelihood that the virus will spread. The more people that have a strong favorable emotion, the more quickly the virus will propagate through the social network.

One of my favorite
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Home Based Businesses on the Rise
Sunday, 18 November 2007
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By Tom McMULLEN

  For many years the term Home Business has been considered an oxymoron. Too many people didn't understand how a business could be run from home. Some still don't see how home based businesses can be successful.

The ability to earn a respectful income from home has never been easier. With the availability of broadband internet reaching even the most rural areas, some of the best home business ideas are beginning to surface.

Home Based Typists

Thanks to e-mail, home based typists and clerical jobs are being outsourced now more than ever. Small home based businesses are hiring freelancers who work from home. Freelancers and contract workers are beginning to form business opportunities that allow others the opportunity to work from home or start similar businesses.

Home Based Call Centers

Home based businesses don't have to end with selling products or recruiting people to work for you. Home based call centers are on the rise, especially in the United States. Many of today's hotlines and order lines are being answered by contractors who work from home. Some of those
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